Through the process of ACE (Achieving Continuous Excellence) Retail SBU developed a vision which was co-created by the employees of the SBU. Based on the vision, cross functional sub-groups of Officers from marketing, finance and HR department closely interacted with customers in various market segments such as Highway, Rural, 2- wheeler/3-wheeler and Car segments to develop a customer centric dynamic business strategy. The SBU Vision is given hereunder :

  • Highest performer in sales growth over industry
  • Sustained profitability through increased sales, ARB earnings, cost optimization, branded fuels and branded lubricants
  • Customer delight at the point of interface. Fulfilling the stated and latent needs of the customer through innovative products and services
  • Competent, committed and empowered employees
  • Sense of pride and mutual trust and camaraderie. Conducting business in a fair, transparent and ethical manner